Google DeepMind has introduced Project Genie, a web-based experiment that lets users craft and explore AI-generated worlds in real time.

This launch comes about five months after Google initially showcased Genie 3, its versatile world model.

Previous demonstrations were restricted to a select group of testers.

Now Project Genie opens its doors to a small number of paying users eager to experience what it’s like to inhabit an AI-created world.

Project Genie is built to be user-friendly. Users kick things off by describing a setting and a character through text prompts.

They also have the option to upload or create images to influence the world’s appearance.

Within these worlds, characters are animated. They can walk, fly, or drive through landscapes that keep evolving as the user navigates.

Unlike static 3D environments, Genie creates new terrain in real time.

The system keeps a record of what it has created, making sure that areas it has already looked at stay visually consistent when revisited.

It takes a lot of computing power, each session is limited to 60 seconds.

During this time, users are assigned a dedicated processing “chip” to improve their private experience.

Access to Project Genie is being rolled out to subscribers of Google’s AI Ultra plan, which costs $250 per month and is presently limited to users in the US aged 18 and older.

Google has indicated that wider access is coming soon.

Project Genie is driven by a larger vision.

Genie 3, an AI system created to mimic how environments respond to actions, is referred to by Google as a “world model”.

These models aim to capture the diversity and unpredictability of real-world interactions rather than focusing on specific tasks like board games.

With Project Genie, users can remix pre-existing worlds by expanding upon other people’s prompts.

Plus users can download videos of their adventures to share later.

There is a gallery full of carefully chosen experiences and random worlds for inspiration.

Google refers to Project Genie as an experimental prototype.

The company acknowledges that the world might not always appear realistic, physics can act strangely, and character controls might feel a bit slow.

Project Genie shows that AI-generated worlds are more than just an idea. Users can now explore them, even if only for a short time.

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