YouTube is rolling out an age estimation model to figure out if users in the U.S. under 18 are using its video sharing platform. The launch will start on August 13.

According to the estimate, the platform is set to offer a more secure experience for younger users.

YouTube pointed out that it has implemented this strategy in other regions before slowly introducing it in the U.S.

The age estimation model checks things like YouTube activity and how long the account has been around to figure out if the user is a minor. If it determines that the user is under 18, it will let them know so they can provide a photo ID to confirm their age.

If YouTube identifies the user as being under 18, it will activate the usual protections for teen accounts. This includes displaying only non-personalized ads, allowing “take a break” and bedtime reminders, sending privacy reminders when the user takes public actions, and reducing video recommendations that might be considered “challenging”.

While a lot of advocates for children’s safety support age verification to protect kids from harmful online content, some critics are worried about the privacy of adults being compromised, the potential for more media censorship, and the safety of personal ID information that websites are gathering.

These safeguards for teens aren’t anything new. Now have better technology to more accurately figure out if a user is under 18, and youtube can now extend these protections to more teenagers and now slowly introducing it in the US.

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