Amazon Prime Video is introducing a new feature called “Clips” — a TikTok-style feed of short vertical videos designed to help users discover movies and TV shows faster.
Short, engaging previews make browsing on Prime Video feel more interactive and entertainment-driven, giving users a faster way to discover movies and TV shows through swipeable vertical clips.
The feature is built especially for mobile users who prefer swipeable, snack-sized content over traditional scrolling menus.
Viewers can instantly explore highlights, scenes, and recommendations through short-form videos, making content discovery faster and more engaging than scrolling through long catalogs.
Amazon is making it easier for users to discover movies and TV shows on Prime Video through short vertical videos inspired by platforms like TikTok.
The move reflects how streaming services are adapting to changing viewing habits shaped by apps like TikTok.
Swipe, Discover, Watch
Prime Video’s new Clips feed will showcase short videos from movies and TV shows available on the platform, giving users a faster way to explore content.
The feature works with a familiar vertical scrolling format, allowing viewers to swipe through clips similar to TikTok, Instagram Reels, and YouTube Shorts.
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Users can instantly add titles to their watchlist or share clips with friends directly from the feed.
The feature also lets viewers start watching, rent, or purchase featured content without leaving the Clips experience.
Smarter Content Discovery
The new Clips feature is designed to make finding entertainment faster and more effortless for Prime Video users.
It uses tailored recommendations to surface movies and TV shows that match viewer interests.
The feature supports both casual scrolling and more intentional content discovery through short video previews.
By combining quick browsing with personalized suggestions, Clips aims to create a smoother and more engaging viewing experience.
From Sports Highlights To Streaming Discovery
Amazon first experimented with the Clips format during the NBA season on Prime Video.
The company used short, scrollable sports highlight videos inspired by social media-style feeds.
The feature gave users a quicker and more engaging way to catch key moments.
Amazon is now expanding the same concept beyond sports content.
The new version of Clips will focus on movies and TV shows available on Prime Video.
Users can access the feature through a Clips carousel on the Prime Video mobile homepage.
Tapping the carousel opens a full-screen vertical video feed for browsing content.
The rollout has currently started for a limited group of users in the U.S. on iOS, Android, and Fire tablets.
The Clips feature is expected to become more widely available later this summer.
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