Apple saw a massive value growth of 28% in Q3 2025 in India, thanks to the steady demand for the iPhone 15 and 16 series.
The newly launched iPhone 17 series is also gaining traction, with demand surpassing that of its predecessors, according to Counterpoint Research.
At the same time, Apple made it into the top five smartphone brands by volume in Q3 2025, capturing a 9% market share.
Now India has become the third-largest market for iPhones.
Samsung closely followed with a 23% value share, fueled by its premium Galaxy S series, AI-driven mid-tier A series, and attractive offers on its high end A-series models.
The latest Galaxy Z Fold series also achieved record sales, reinforcing Samsung’s dominance in the foldable smartphone market.
Vivo held the title of the top brand by volume with a 20% share during the third quarter.
Overall, India’s smartphone market experienced a 5% year-on-year growth in volume and an 18% year-on-year growth in value in Q3 2025, marking the highest quarterly value ever, driven by strong festive sales and ongoing premium demand.
Due to high demand for Apple and Samsung flagship models, the premium segment (those priced over $30,000) saw the fastest year-over-year growth in shipments, at 29%.
iQOO emerged as the fastest-growing brand in Q3 in terms of volume, boasting a 54% year-on-year growth.
Motorola also saw a 53% year-on-year increase in shipments, driven by strong interest in the G and Edge series.
Lava was the fastest-growing brand in the under 10,000 price segment, achieving a remarkable 135% year-on-year shipment growth.
It also ranked as the second fastest growing brand in the sub-15,000 category.
Qualcomm had a 29% share of the Indian smartphone chipset market, while MediaTek had a 46% shipment share.
Offline channels continued to lead with 55% of shipments during the quarter, but online channels accounted for 45% of shipments, helped by sales during the holiday season.
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