On Wednesday, Meta Platforms introduced its first pair of smart glasses designed for consumers.

It featuring a built in display. This move aims to build on the success of its Ray-Ban collection, which was one of the initial hits for consumers during the rise of artificial intelligence.

CEO Mark Zuckerberg unveiled what he referred to as the Meta Ray Ban Display.

Some demonstrations of this new tech didn’t quite go smoothly, like when a call to the glasses didn’t connect, for example.

“I’m not sure what to say to you all.I just keep screwing this up”, Zuckerberg mentioned. The audience responded with applause.

Meta has found success with its smart glasses, and Zuckerberg called them the perfect way to move towards the ‘superintelligence’ that artificial intelligence promises, where AI outshines human intelligence in every aspect.

“Glasses are the best form factor for personal superintelligence, as they allow you to stay engaged in the moment while providing access to all these AI features that enhance your intelligence, improve communication, boost your memory, sharpen your senses, and more”, Zuckerberg mentioned.

The new Display glasses come with a small digital screen in the right lens for simple tasks like notifications.

They will retail for $799 and hit stores on September 30.

Meta’s annual Connect conference for developers, taking place at its headquarters in Menlo Park, California, marks the company’s latest effort to keep pace in the competitive AI landscape.

Zuckerberg has initiated a talent battle in Silicon Valley, aiming to attract engineers from competitors, and has pledged to invest tens of billions of dollars in state of the art AI chips.

On Wednesday, Meta introduced a new pair of Oakley-branded glasses called Vanguard, designed for athletes and priced at $499.

This device connects with fitness platforms like Garmin and Strava to provide real time training data and summaries after workouts, boasting a battery life of nine hours.

It will hit the market on October 21.

Additionally, Meta has refreshed its previous Ray-Ban line, which lacks a built-in display but now features nearly double the battery life of the last version and an improved camera, retailing at $379, up from the previous generation’s $299.

All these devices come equipped with existing functionalities such as Meta’s AI assistant, cameras, hands free control, and the ability to livestream to the company’s social media platforms, including Facebook and Instagram.

While analysts aren’t anticipating strong sales for the Display glasses, they see it as a potential stepping stone towards the anticipated launch of Meta’s “Orion” glasses in 2027.

A prototype of these glasses was revealed last year, and Zuckerberg referred to it as “the time machine to the future”.

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