Twisted jeans feature a curved seam that angles forward to the front of the jeans, where it meets your shoelaces for a little chat.
It’s a unique shape. Still, in the jeans market, the twist is trending.
Straight leg jeans are well straight,
twisted jeans have legs that curve
inward, resembling the bent limbs of a
horseshoe.
The Swedish minimalists at Cos offer $169 jeans featuring a dramatic swooping seam, while Levi’s “twisted baggy wide leg” jeans present a subtler curve, bending forward by about 5 degrees.
Alaïa’s twist comes with a hefty price tag: that brand is selling $1,400 jeans with mirror image seams on each leg that slice across like two italic slashes.
Lemaire, the lively French brand, has
been selling twisted denim pants for years,
boasting curvy legs and convex seams. They refer to them as “a Lemaire classic”
on their site and frequently showcase them on the runway.
This style also attracts brands more at home on Instagram, like Poolhouse, a new New York label offering twisted “dad
jeans” that remind you of nothing more than Popeye the Sailor Man.
Just like Onitsuka Tiger sneakers and ringer T-shirts, bent jeans from the Levi’s RED and Engineered lines are a Y2K fashion statement that is making a comeback.
The twisted jeans moment is a reminder that fashion trends often come from the vanity of minor variations.
The seam used to be over there, and now it’s here, and for those who notice these things, that’s a big shift.
The rise of these jeans could also be seen as a clever tactic by brands to keep consumers buying by instilling a sense of anxiety that their oversized jeans aren’t trendy enough.
Just because a piece of clothing is an update doesn’t mean it’s a novelty.
Levi’s launched them with a bizarre ad where the models’ limbs twisted like clock hands.
The jeans were, to put it mildly, a bit steampunk, featuring architectural panels and articulated seams like a robot’s shell.
The twisted idea still circulating in the market. People are using it freely however they like.
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